Meet your online LinkedIn training trainer…
Jo Buchanan
Who’s behind your LinkedIn glow-up? It’s Jo!
Ready to turbo-charge your LinkedIn game with a little expertise, a lot of encouragement, and zero boring lectures? Let me officially introduce myself…
I’m Jo Buchanan, your LinkedIn-loving, strategy-obsessed, fun-first trainer who knows exactly what it takes to get you noticed online.
With over 25 years in marketing, PR, and all things digital, I’ve helped hundreds of professionals, business owners, and ambitious job seekers transform their LinkedIn presence from “meh” to magnetic.
I’m the founder of TwitTwooYou, a consultancy all about helping you cut through the noise and craft a profile and presence that shines, without losing your personality in the process.
I’ve been…
The voice behind viral posts (one was about sperm, don’t ask) 😂and the strategies that get people hired, promoted, and celebrated.
Described by clients as a “content creation genius,” “marketing know-how powerhouse,” “real, relatable, and refreshingly non-boring!”
Invited to speak, coach, and write for leaders across industries (because, let’s face it, everyone needs a bit more zing on their LinkedIn).
Taking LinkedIn profiles from dull to deadly. Turning profiles into scroll stoppers and helping people discover just how powerful (and enjoyable) their online presence can be.
What makes me different?
Never boring…
I believe LinkedIn should NEVER feel stuffy, salesy, or scary.
Oh, hey you!
I’ll show you how to stand out without shouting.
Blah, blah, blah
I turn business speak into real talk that actually gets results.
My approach is all about confidence-building, visibility, and actually enjoying yourself as you grow.
What can you expect from me as your LinkedIn training trainer?
Practical wisdom: Battle-tested tips, fun challenges, and posts that genuinely connect.
Zero jargon: Just clear, actionable guidance that works even if you've never posted before.
A cheering squad of one: (Me!) You’ll hear encouragement at every step—because showing up online is a big deal, and I want you to love it.
Let’s make LinkedIn your favourite place to shine. Connect with me on LinkedIn. Or just peek at my profile for proof I really do practice what I teach (and preach)!
If you’ve ever worried you’re not “good enough,” “ready,” or “knowing what to say,” you’re exactly the kind of person I love helping. ❤️
Let’s get you seen, celebrated, and saying, “Actually, this is kind of fun.”
Can’t wait to meet you (and see you light up LinkedIn)!
See how I roll…
LinkedIn should never be stuffy or boring. That’s why I will always encourage you to bring your true, authentic self to the platform. I really do practise what I preach. Take a look at some of my posts that went viral.
